By industry
Pouches for Cosmetics & Skincare
Cosmetics and skincare split across two pouch formats: flat sachets in matte white for samples and single-use masks, and spouted pouches for refills of anything currently sold in a bottle. Matte white is the usual material because it is soft to the touch, reproduces brand colours accurately, and photographs cleanly for listings.
Sampling is where flexible packaging earns its place in this category. A 2–5ml sachet at 60 × 90mm costs a fraction of a miniature jar, posts inside a standard letter, and can be included free with orders. Sheet masks work in the same format at a larger 120 × 160mm size.
Refills are the faster-growing use. A spouted pouch holding a shampoo or hand wash refill uses far less material than the bottle it fills and ships at a fraction of the weight, which is a straightforward cost and sustainability argument to make on the pack itself.
Print quality carries more weight here than in most categories, because the pack is doing brand work as well as containment. Matte white holds fine type and subtle tints; add a spot gloss over a logo if you want a tactile lift without going to foil.
- Recommended type
- Flat sachet for samples; spouted pouch for refills
- Recommended material
- Matte white, soft-touch finish
- Useful option
- Tear notch on sachets; spot gloss on logo areas
- Typical size (sample sachet)
- 60 × 90mm
- Typical size (refill)
- 160 × 240mm, 10mm spout
Formats that suit this category
Materials to consider
Pouches for Cosmetics & Skincare — common questions
- What size sachet works for a skincare sample?
- 60 × 90mm holds roughly 2–5ml of serum or cream, which is enough for two applications. Sheet masks need more room — around 120 × 160mm.
- Are refill pouches worth it against bottles?
- For most liquid personal-care products, yes. A refill pouch uses substantially less material than the bottle it refills and ships at a fraction of the weight, so it cuts both packaging cost and delivery cost.
- Can pouches hold thick creams?
- Yes, with a wide-mouth spout fitment rather than a narrow pour spout. Tell us the viscosity and we will match the fitment so the product actually dispenses.
- Will my brand colours print accurately?
- On matte white, close. The white base removes substrate tint from the equation, which is why we recommend it over kraft for colour-critical cosmetic brands. Ask for a printed sample if the match must be exact.